The new rich media ad-units will be connected to your own managed SSP's and uses dynamic sizing. So a sticky side ad can have different sizes like a skyscraper, half page ad or even rectangles. Because these are all standard formats, we can connect your supply to normal programmatic demand.
The high-impact, viewability and click through rates lead to high CPM's. You will see high fill rates because we only use standard IAB sizes with lots of programmatic demand, so you don't even have to reach out to new advertisers.
All settings in your SSP can be applied, like brand or category blocking, different pricing rules and frequency caps. You have complete control over the demand, just like in your normal campaigns.
To boost sales even further, you can also apply smart auto refresh.